Watching the Super Bowl for the commercials is like reading Playboy for its interviews, right?Not necessarily. Super Bowl XLII’s $3 million dollar per spot price tag brought out advertising’s heaviest hitters again this year, turning the biggest sports event of the year into a showcase of the highest-dollar TV marketing of 2008. And that made for some eye-popping new ads.It also featured a few turkeys. Our dedicated snarfd editors watched the Super Bowl just for you, dutifully scribbling notes and keeping tabs on the commercials. We’ve pulled out a half-dozen for your Monday Morning Quarterback pleasure. See something we didn’t mention? Sound-off in our comments section!

Winner: Audi R8 Luxury Sedan

A loving tribute to the horse’s head scene from The Godfather, Audi even managed to tag cast member Alex Rocco to reprise his big-screen role in what may be the best of this year’s Super Bowl ads. According to Mahalo, the R8 promo set Audi back up to $1.5 million in licensing fees.

Loser: eTrade’s talking baby

Note to the Creative Department — talking babies are creepy, not cute. They’re also terribly overdone. eTrade goes back to the nursery with its wise-talking, vomiting baby stock huckster. We threw up a little in our mouths, too.

Winner: Pepsi’s Justin Timberlake “Attraction”

Hey, look who’s back: Mr. Wardrobe Malfunction. The difference between Timberlake of 2004 and today is that that four years after the halftime fiasco with Janet Jackson, Timberlake is an even bigger star. Jackson is poised for a comeback, too. Pepsi has Timberlake poking fun at his Attraction music video.

Loser: Budweiser “Rocky”

Pardon us for pointing out the obvious: this commercial is too obvious. Okay, the dog and the horse Rocky send up is warm and fuzzy — poisonously so. But we were waiting for a twist that would save this mawkish piece of crap from Hello Kittyesque cutesy pie. The high five at the end just made things worse. Make mine a Heineken.

Winner: Ironman

C’mon: just look at it. Pure awesome. If this were any cooler, you’d have to smoke it. Bonus points for the all-electric Tesla Roadster you’ll see in the background of a laboratory shot.

Loser: Career Builder “Queen of Hearts”

Depressing and a little bit disgusting. A pretty young female employee’s heart rips from her chest and turns in its notice to an abusive boss. Barf. Nothing motivates like sad and gloomy.

Want to see more? Check our Super Bowl ad coverage at Mahalo and AOL Sports.