You might remember our post about Hershey’s targeting the lucrative crackhead-with-bad-breath market with their new Ice Breaker Packs. Some people, namely fun-killing teachers and police, had a problem with the fact that the Ice Breakers Pacs looks like drug packets. Somebody called the Waambulance and Hershey’s just announced they are taking them off the streets, er… I mean market.

The AP has it:

Hershey CEO David J. West disclosed the decision during a conference call about the company’s newly released fourth-quarter earnings report.

Ice Breakers Pacs, which first hit store shelves in November, are nickel-sized dissolvable pouches with a powdered sweetener inside. The pouches come in blue or orange and bear the Ice Breakers logo.

Members of Philadelphia’s police narcotics squad said the mints closely resemble tiny heat-sealed bags used to sell powdered street drugs. They charged that the consequences could be serious if, for example, a child familiar with the mints found a package of cocaine.

“Some community and law-enforcement leaders have expressed concern” about the shape of pouch and the Xylitol sweetener inside, and about the possibility of the mints being mistaken for illegal substances, West said.

“We are sensitive to these viewpoints and thus have made the decision that we will no longer manufacture Ice Breakers Pacs,” he said.

Ice Breakers Pacs remain on store shelves but are expected to be sold out early this year and no more are being made, West said. Kirk Saville, a company spokesman, said they had been distributed nationally on a limited basis.

In the same conference call Hershey CEO David J. West announced a new product called “Raspberry Blasters” (seen here) that will come in an easy to carry and use “Flavor Injector”. West said the company was excited about the new product and that focus groups gave it high marks for its innovative packaging.

Link [AP on HuffPo]