So you’re a Dutch travel agency that specializes in booking tours for younger vacationers.

Kids are suckers for viral advertising campaigns, right? You call the team together to brainstorm. After passing out the coffee and firing up the whiteboard, people start tossing out ideas.

“I know,” pipes up Jurjen. He’s a ponytailed guy from Creative. “A funny plane crash video would really do the trick.”

“Hmm ..” you muse, thoughtfully. “That defies all logic. Let’s go with it.”

And the result looks like this:

(Thanks to snarfer Rik van den Wijngaard)